What is Pradhan Mantri Bhartiya JanAushadhi Pariyojna?

Pradhan Mantri Bhartiya JanAushadhi Pariyojna (PMBJP) is a Government of India scheme run by the Department of Pharmaceuticals to make quality generic medicines available to everyone at affordable prices.

Medicines sold at a Jan Aushadhi Kendra are procured only from WHO-GMP certified manufacturers, and every batch is tested at NABL accredited laboratories before it reaches the shelf. Because the medicine is sold under its salt name instead of an expensive brand name, the price drops dramatically — often by 50% to 90%.

At HealthRiver Pharmacy we operate three Jan Aushadhi outlets in Jabalpur. A family managing diabetes and blood pressure typically saves ₹1,200 to ₹2,500 every month by switching to the generic equivalent of the same salt and strength.

Generics are not 'lower quality'. The salt, strength, dosage form and therapeutic effect are the same as the branded product your doctor prescribed. Ask our pharmacist for the generic alternative on your next visit.